Usability in Asia, Hong Kong, China, Singapore, Japan and Taiwan - User Experience and User Research in Asia - ApogeeHK


Thank you for attending UXHK 2014 and please contact us if you wish to attend UXHK 2015
Whitney Quesenbery & Daniel Szuc (November 2011) Twitter: @globalux


Deeper Understanding: Stories, Observations, and Insights

Published: 5 May 2014

Have you ever been on a project where you conducted user interviews and got some answers, but didn’t know why you were asking specific questions, what the answers meant, or how they really related to a business? Have you felt like you were checking off questions, but not gaining any real value?

» Find out more

Holistic Thinking on Transitioning to a New Practice Framework
Published: 12 December 2013

When Dan attended a UX conference in China at the end of 2012, the conference opened with some UX-maturity diagrams that showed how, at one end of the spectrum, businesses completely misunderstand User Experience; at the other end of the spectrum, fully integrate User Experience into their business; and everything else in between. These diagrams [...]

» Find out more


Daniel Szuc headshot. Josephine Wong headshot. Hok Wong headshot. Gerry Gaffney headshot. Whitney Quesenbery headshot.

Reach: Global Design Research Network


Reach is a network of highly skilled and experienced companies around the world with a deep expertise in design research. Our experience in both design and customer research enables us to seamlessly integrate our research activities in design and innovation processes.

» Find out more



Apogee Asia Ltd
Room1602, 16/F., Bank of Communications Bldg.,
563 Nathan Road, Kowloon,
Hong Kong

Ph: +852 2581 2166

» Google Map

UX Hong Kong


We organise and run UX Hong Kong.

» Find out more

Our Services

Our User Research activities usually includes a mix of observation, designing with and evaluating products together with people.

» Find out more

The Usability Kit. Gerry Gaffney & Daniel Szuc's The Usability Kit

User Experience Podcast. UX stats for the faint-hearted: An interview with Jeff Sauro