Have you ever been on a project where you conducted user interviews and got some answers, but didn’t know why you were asking specific questions, what the answers meant, or how they really related to a business? Have you felt like you were checking off questions, but not gaining any real value?» Find out more
When Dan attended a UX conference in China at the end of 2012, the conference opened with some UX-maturity diagrams that showed how, at one end of the spectrum, businesses completely misunderstand User Experience; at the other end of the spectrum, fully integrate User Experience into their business; and everything else in between. These diagrams [...]
Reach is a network of highly skilled and experienced companies around the world with a deep expertise in design research. Our experience in both design and customer research enables us to seamlessly integrate our research activities in design and innovation processes.
Apogee Asia Ltd
Unit A, 16/F., Kai Kwong Commercial Bldg.,
332-334 Lockhart Road, Wan Chai, Hong Kong
Ph: +852 2581 2166
We organise and run UX Hong Kong.
Our User Research activities usually includes a mix of observation, designing with and evaluating products together with people.
UX stats for the faint-hearted: An interview with Jeff Sauro