In our travels over the last two years or so, we have thought deeply and had hundreds of conversations with UX professionals, trying to get answers to the following questions…» Find out more
Have you ever been on a project where you conducted user interviews and got some answers, but didn’t know why you were asking specific questions, what the answers meant, or how they really related to a business? Have you felt like you were checking off questions, but not gaining any real value?
Reach is a network of highly skilled and experienced companies around the world with a deep expertise in design research. Our experience in both design and customer research enables us to seamlessly integrate our research activities in design and innovation processes.
Apogee Asia Ltd
Room1602, 16/F., Bank of Communications Bldg.,
563 Nathan Road, Kowloon, Hong Kong
Ph: +852 2581 2166
We organise and run UX Hong Kong.
Our User Research activities usually includes a mix of observation, designing with and evaluating products together with people.
Designing good five-second tests: An interview with Paul Doncaster